Daily Archives: July 25, 2014

Give Your Brand A Digital Advertising Audit

Image by Digital Services

Image by Digital Services

So you have developed the ultimate brand. The brand that will set apart from every other one in your same category. But you don’t know what kind of digital marketing plan you have in place, and how well it’s actually doing for your brand and business, because in the end your brand is all about your business, and conversions. When it comes advertising and digital media aspect of your brand, this is the most critical aspect of modern day branding. Because if you don’t properly control this aspect of the business, you can be in some serious trouble, you will lose business to your competitors.

When you are looking to build a proper brand, you need to look at building a proper name for yourself. When you can do this, it is absolutely important to build a brand that can’t be beat. From the logo, to the name, everything needs to be spot on in your digital and social media branding blitz. Because when it is, you will find that your brand recognition will go up dramatically, and a lot of other things will change for the better. Including your bottom line of your business and brand.

In the end, your brand is what defines your business. It is the doorstep to what the people will be dealing with when it comes to dealing with your business. And if your brand hasn’t had a digital audit, you could be in some serious trouble. That’s why it’s important to have your brand analyzed by experts and professionals of advertising and branding. We highly recommend our local leader, SayItSocial, a advertising agency in Wilmington, NC. Once your digital audit is complete, you can now begin to implement the strategy map that has been created. Obviously we’d like to see a full scale use of Google products such as our Google Maps 360 virtual tours, but you will need to implement an entire suite of advertising tactics. Don’t be sold on one tactic alone. For example search engine optimization. If you were to search for SEO companies in Wilmington, NC, you will see several companies vying for top spot in search engines. Unfortunately many agencies focus solely on a one dimensional tactic such as SEO. These companies leave out a plethora of other digital marketing actions such as considering social signals, Google+ local optimization, even Yelp is still an important marketing component.

The bottom line is you must perform a digital marketing audit, find a quality, reputable digital agency to help you do this. Make them provide references.

Lastly, implement the strategy. And hey, if you need a Google virtual tour to add to it, please give me a call!